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Marketing for Small Business
Marketing Overview (Est. 30 mins.)
Meaning of Marketing and its importance to your small business
4 steps to make your marketing great
Strategy before Activities - What is Positioning?
10 steps to create a point of difference, positioning & positioning statement (Est. 4 hours)
Introduction to creating your positioning & positioning statement
Step 1 - YOUR CLIENT’S THOUGHTS ON YOUR BUSINESS
Step 2 - YOUR BUSINESS GOALS & THOUGHTS ON YOUR BUSINESS
Step 3 - CURRENT BUSINESS (3:04)
Step 4 - COMPETITORS
Step 5 - Existing and Ideal Audience
Step 6 - Defining your Service or Product Offering (2:38)
Step 7 - Business Process
Step 8 - Point of Difference
Step 9 - Category
Step 10 Part 1 - Information required for a positioning statement
Step 10 Part 2 - Positioning statement format
Step 10 Part 3 - Creating a positioning statement
Creating a Marketing Plan, Timing Plan & Investment Plan (Est. 5 hours)
Introduction to creating your marketing plan, timing plan & investment plan
Importance of Actions and Activities
Importance of Timing and Investment Plan
Choosing the relevant activities based on your audience behaviour
Formatting a timing and investment plan
Outlining the investment for activities and actions
Outsourcing activities and actions
Using AI to help create content (Est. 1 hour)
Introduction to using ChatGPT or AI
Inputting the right information
Teaching your AI tool
Briefing in the right questions and instructions
Reviewing and editing the output
Providing your AI tool feedback
Teach online with
Meaning of Marketing and its importance to your small business
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