About the Course
Little Marketing is Australia's leading marketing consultancy for small business. We have created this course for small business owners who want to take control of their marketing and move their business forward.
Working at your own pace, this course will provide:
- A step by step guide to create a point of difference for your business
- A small business guide to create a strategic, tangible, goal driven and action orientated marketing plan
- The real meaning of marketing and how to be a marketing led business
- The easy to follow course is based on working with small businesses for over 16 years
So to give your business the best chance of success and take control of your marketing, get started today!
Helping Australian small businesses for over 16 years
Easily to follow course tailored to small businesses
Take control of your business & do the course at your own pace
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Your Course Curriculum
Available in
days
days
after you enroll
Available in
days
days
after you enroll
- Introduction to creating your positioning & positioning statement
- Step 1 - YOUR CLIENT’S THOUGHTS ON YOUR BUSINESS
- Step 2 - YOUR BUSINESS GOALS & THOUGHTS ON YOUR BUSINESS
- Step 3 - CURRENT BUSINESS (3:04)
- Step 4 - COMPETITORS
- Step 5 - Existing and Ideal Audience
- Step 6 - Defining your Service or Product Offering (2:38)
- Step 7 - Business Process
- Step 8 - Point of Difference
- Step 9 - Category
- Step 10 Part 1 - Information required for a positioning statement
- Step 10 Part 2 - Positioning statement format
- Step 10 Part 3 - Creating a positioning statement
Available in
days
days
after you enroll
- Introduction to creating your marketing plan, timing plan & investment plan
- Importance of Actions and Activities
- Importance of Timing and Investment Plan
- Choosing the relevant activities based on your audience behaviour
- Formatting a timing and investment plan
- Outlining the investment for activities and actions
- Outsourcing activities and actions
Available in
days
days
after you enroll