Marketing Overview (Est. 30 mins.)
10 steps to create a point of difference, positioning & positioning statement (Est. 4 hours)
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Introduction to creating your positioning & positioning statement
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Step 1 - YOUR CLIENT’S THOUGHTS ON YOUR BUSINESS
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Step 2 - YOUR BUSINESS GOALS & THOUGHTS ON YOUR BUSINESS
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Step 3 - CURRENT BUSINESS (3:04)
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Step 4 - COMPETITORS
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Step 5 - Existing and Ideal Audience
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Step 6 - Defining your Service or Product Offering (2:38)
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Step 7 - Business Process
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Step 8 - Point of Difference
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Step 9 - Category
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Step 10 Part 1 - Information required for a positioning statement
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Step 10 Part 2 - Positioning statement format
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Step 10 Part 3 - Creating a positioning statement
Creating a Marketing Plan, Timing Plan & Investment Plan (Est. 5 hours)
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Introduction to creating your marketing plan, timing plan & investment plan
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Importance of Actions and Activities
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Importance of Timing and Investment Plan
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Choosing the relevant activities based on your audience behaviour
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Formatting a timing and investment plan
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Outlining the investment for activities and actions
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Outsourcing activities and actions
Using AI to help create content (Est. 1 hour)
